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In the ever-evolving telecommunication industry, the past two decades have been a whirlwind of technological advancements. We’ve seen the emergence of new generations of core platforms, enhancements in voice and data services, and above all, a major focus on mobility. Yet, amidst all this progress, the story of wired connections to our homes remained somewhat muted.
Fiber to the Home (FTTH)
Fiber to the Home (FTTH) has been a significant breakthrough in wired connections, bringing high-speed data directly to our living rooms. However, on the wireline voice front, the picture was quite different. The use of advanced technologies in this area was limited, and the number of wireline consumers in India dwindled from 41 million in 2007 to just 20 million by 2020. It seemed like the era of wireline voice services was coming to an end.
But then came a revolution—a beacon of hope in the form of “JioJoin.” This initiative breathed new life into wireline communication, and Indian consumers embraced it wholeheartedly. Today, JioJoin boasts an active user base of 40 million, capturing 36% of the market share with Reliance Jio.
JioJoin Revolution
JioJoin Voice service, part of JioFiber’s Combo/Triple play plans, has transformed both residential and enterprise communication. It didn’t just offer data; it redefined voice services by providing 10-digit landline numbers that could be accessed through smartphones and Jio’s Set Top Box connected to JioFiber router Wi-Fi. This innovation made wireline calls digital and convenient, eliminating the need for bulky, fixed devices while preserving the charm of traditional landline phones.
The real magic happened when JioFiber revolutionized video calling through wireline numbers. Suddenly, making video calls and conferences on your big screen TV via the Jio Set Top Box became seamless. With features like mobile camera integration and JioTV Camera support, it felt as if you were talking to loved ones in person.
Additional Features
Parallel Ringing
The JioJoin app made communication effortless, enabling multiparty voice and video conferences, and supplementary services like call hold, waiting, and forwarding. Even if you weren’t at home, parallel ringing ensured you never missed a call by simply configuring your JioMobile number with your wireline number on the MyJio app.
Sync
With features like contact book, contact sharing, voice command-based calling, and call logs sync, JioJoin brought the convenience of mobile communication to the reliability of a fiber connection. The dedicated signaling and media traffic queues for voice and video calling ensured a world-class communication experience.
Setting up JioJoin was a breeze, thanks to automated number provisioning and registration by the Communication and Configuration Server, along with additional OTP authentication security. The service was also verified and approved by the Department of Telecom and Lawful Interception Authorities, ensuring compliance and security.
International Calling
International calls through wireline numbers became easy and affordable with ISD plan offerings and international points of interconnect with wireline and mobile operators worldwide. The user-friendly interface and customizable app settings made wireline calling more convenient than ever.
Jio Centrex
JioCentrex, a smart intercom service, revolutionized communication within residential societies. This app-based, no local exchange infrastructure invention offered short code dialing and video intercom services, making it easier for residents to stay connected. The automated society structure creation, JioFiber wireline and Jio mobile number mapping, and easy onboarding through self-care portals brought a new level of convenience.
The innovation continued with the introduction of Voice in JioAirFiber and support for IP-Phones and Integrated Access Device-enabled POTS, expanding the reach of these advanced voice features.
Conclusion
Thanks to stabilized services, proactive monitoring, and efficient customer issue resolution processes, JioJoin has garnered 2.5 million active and satisfied customers. Ongoing awareness campaigns and marketing efforts ensure that everyone stays updated on new features and the value proposition of JioJoin.
The resurgence of wireline calling through JioJoin is a testament to class-apart innovation, refreshing convenience, and, most importantly, happy customers. It’s a story of revival, resilience, and the unyielding spirit of technological progress that touches the lives of millions.
